People have such short attention spans on social media nowadays.
If a video doesn't get your attention within 3-5 seconds, then they'll keep scrolling, and because of that, I had to approach this video a certain way.
Instead of starting at the beginning of the song when it's slow and boring, I brought viewers straight into a beat drop to get their attention. And also since their attention spans are short, I didn't want to drag on the video and lose the energy, so I made it purposefully short in order for viewers to stay the whole time. This way, people are more likely to stay and watch the entire video which is better for his engagement.
It's the little things like this that many people don't realize are so crucial for a post on social media. It's not just about the cool effects, it's about getting viewers' attentions and keeping them there to watch.
This video required the following key skills:
Pre-Production:
- Arranging dates & times to shoot
Production:
- Setting up lighting & camera equipment
- Making sure to have the correct camera settings (ex: Frame Rate, ISO, Shutter Speed, White Balance, etc.)
- Creativity in order to come up with different camera movements & angles on set
- Making sure the video taken is as visually appealing as possible by creating contrast, creating depth, and having good composition
Post-Production:
- Creating a sequence that hooks viewers and keeps their attention
- Organizing & arranging clips into a sequence that fits and looks best according to the mood and vibe of the song
- Adding creative but not excessive effects that come and leave at the perfect times
- Adding creative color correction to make the image look best
- Adding Sound Design to create depth auditorily
- Knowledge of Adobe Premiere Pro (Editing Application)
- Knowledge of Adobe After Effects (Effects & Compositing Application)
- Knowledge of the best export settings
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